Content Delivery Summit Schedule - May 10, 2010
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9:00 am - 9:30 am
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Keynote
Sutton South
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9:30 am - 10:00 am
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Keynote
Sutton South
Doug Pasko, Director, Online Media Technology, Verizon Communications
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10:00 am - 10:30 am
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Coffee Break
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10:30 am - 11:15 am
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A101:
CDN Data: Pricing, Contract, Volume and Market Sizing Trends
Sutton South
Moderator: Dan Rayburn, Executive Vice President, StreamingMedia.com
This presentation will share the latest data on the size of the content delivery market, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask any questions pertaining to current or future CDN pricing and market drivers.
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B101:
HD Video and Live Streaming: Revenue Generator or Marketing Hype?
Regent
Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing AdvisorsJosh Gagliardi, CTO, HighwindsRob Roskin, Manager, Online Operations and Emerging Technologies, MTV NetworksKevin Towes, Product Manager, Flash Media Server, Adobe Systems, Inc.
Large broadcast events have been the stuff of legend of the CDN industry, but to date, their impact on a CDNs' bottom lines hasn't been substantial. This panel takes a fresh look at large-scale live internet broadcast operations to learn about current technology trends, success stories, and obstacles facing large-scale live events and their future impact on the CDN industry.
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11:30 am - 12:15 pm
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A102:
Moving Beyond Video: Application Delivery and Dynamic Site Acceleration
Sutton South
Moderator: Dan Rayburn, Executive Vice President, StreamingMedia.comRich Day, VP, Product Strategy, CDNetworksMichael Kuperman, VP, Operations, CotendoWillie Tejada, VP, Application and Site Acceleration, Akamai
As more CDNs look to diversify their revenue away from just video related content, dynamic site acceleration and application delivery are quickly becoming the next big thing. But with these product lines come questions around how the services are deployed, priced, and sold. This session will detail how these services work, what they cost, and what their value is to a CDN's product portfolio.
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B102:
The CDN Ecosystem: Moving from Bit Delivery to Video Management
Regent
Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing AdvisorsThomas Carpenter, VP Operations, Digital Chief of Staff, EPIX, Studio 3 PartnersNicholas Butterworth, CEO, HD CloudJoe Inzerillo, SVP, MLB.com
While video delivery is important, content owners continue to demand that CDNs provide more services outside of just pushing bits. Video platforms that enable customers to ingest, transcode, manage, and track videos are necessary for the true monetization of content. This session will discuss how the CDN market is evolving to address customer demands for these new platforms and debate why so many CDNs are still focused on the business of delivering bits when it continues to get further commotized each year.
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12:15 pm - 1:30 pm
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Attendee Luncheon
Sutton Center
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1:30 pm - 2:15 pm
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A103:
CDN Economics: Consolidation And Evaluation
Sutton South
Moderator: Michael Turits, SVP, Equity Research, Infrastructure Software, Raymond James & AssociatesDerek Bingham, VP, Goldman, Sachs & Co.Dan Golding, Managing Director, DH CapitalTim Klassell, Research Analyst, Thomas Weisel Partners
Analysts have widely speculated that we're going to soon see merger and acquisition activity grow in the CDN space, but to date, little has taken place. CDNs continue to raise large amounts of VC money, and each quarter more CDNs enter the market. What are the current valuations for CDN companies, and where will VC money be directed in the future? What types of deals are being pitched to bankers, which ones are they having the most success selling, and what are the characteristics of the ones they are searching for. Come hear speakers discuss the current M&A and VC environment and assess whether the economics of the CDN industry make it ripe for rapid consolidation.
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B103:
Cloud Versus CDN: Service, Technology and Pricing Comparisons
Regent
Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing AdvisorsTal Saraf, General Manager, CloudFront, Amazon Web ServicesJason Sherron, Lead Service Manager, Windows Azure, Microsoft TellmeGeorge Israel, GM, Cloud Storage, Rackspace
The battle lines have been drawn, with self-service cloud providers like Amazon Web Services going head-to-head against CDNs. This session will outline the pros and cons of each service and define the different types of delivery needs in the market. Come hear who we think the winners will be and whether you should buy or outsource your video delivery to a cloud-based or traditional CDN network.
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2:30 pm - 3:15 pm
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A104:
Telcos and Their Future Role in the Content Delivery Business
Sutton South
Moderator: Dan Rayburn, Executive Vice President, StreamingMedia.comPrabakar Sundarrajan, Chief Strategy Officer, Content & Media Business Unit, Juniper NetworksGilles Sigouin, Senior Product Manager, CDN and IP Services, Tata CommunicationsAndres Jordan, VP, Innovation, International Carrier Sales and Solutions, Deutsche Telekom North AmericaRobert Kevork, Associate Director, Product Marketing, Bell Canada
While most telcos continue to re-sell or work pure-play CDNs, it's only a matter of time before they need to own the CDN product and jump into the market with both feet. This session will discuss what needs to take place in the market for the telcos to make an investment, what the service would look like, and whether they will buy, build, or invest in third party technology.
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B104:
CDN Demos: The New Startups
Regent
Within the past year, a host of new companies offering different solutions in the video delivery chain have launched in the market. This special demo session will give two new companies in the space the chance to showcase their technology and answer questions about their solutions. Come see first-hand what they have to offer and bring any questions you may have, as these companies will join the moderator for a Q&A session after their demos.
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3:15 pm - 3:30 pm
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Coffee Break
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3:30 pm - 4:15 pm
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A105:
Friend or Foe? MSOs, ISPs, and the Impact of TV Everywhere
Sutton South
Moderator: Dan Rayburn, Executive Vice President, StreamingMedia.comMark Taylor, VP, CMG, Product and Strategy, Level 3Ari Benowitz, CEO, Founder, BandConSteve Vogelsang, VP, Business Strategy, Alcatel-Lucent
As TV Everywhere services begin to deploy, some are questioning whether MSOs and ISPs will begin to bypass CDNs in favor of operating their own video delivery inside their network. Come hear about some of the different deployment models being evaluated, their impact on capacity planning, and whether or not services like TV Everywhere will change the landscape of how video is delivered amongst the networks.
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4:30 pm - 5:00 pm
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A106:
CDN at a Penny a GB: What's the Future of the CDN Business?
Sutton South
Moderator: Dan Rayburn, Executive Vice President, StreamingMedia.comJames Segil, President, EdgeCast NetworksJohn Watson, Executive Director, Market Development, AT&TMike Gordon, Chief Strategy Officer, Limelight Networks
As the size of video files grows, traffic volumes increase, and monetization models take hold, the need for CDN services becomes even more critical. Yet in some cases, prices have already collapsed to the long-sought-after $.01/GB, which leaves little room for CDNs to make money. In this wrap-up session, come hear the debate on where the market is going, where the real opportunities lie, and what the disruptors will be-good and bad-for the CDN industry moving forward.
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5:00 pm - 6:00 pm
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Reception
Sutton Center
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Platinum Sponsors
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Gold Sponsors
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Silver Sponsors
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Media Sponsor
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