Monday, May 12, 2014

9:00 am - 9:30 am

Keynote: Verizon Digital Media

As end user expectations for performance and quality continue to increase, so too does the competition for their finite attention spans. This means that delivering a high-quality, instant-on experience has never been more critical to brand survival and a company's bottom line. In this talk, Chris will discuss Verizon's recent strategic moves, including the acquisitions of EdgeCast and upLynk, and how the combination of these companies is changing the shape of the video delivery ecosystem. Verizon has positioned itself to improve the Internet as a whole, and Chris' talk will expand on how the company's investments are aligning accordingly. He will also share how customers around the world are solving for the key metrics of performance and quality by leveraging the DMS platform.

Chris Carey, Chief Product Officer, Verizon Digital Media Services

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9:30 am - 10:00 am

Keynote: Comcast

Jason is a software and systems architect with an extensive background in both application development and systems administration. He leads Comcast VIPER's IP video engineering team which is responsible for the architecture and development of solutions for adaptive bitrate delivery of video-on-demand and linear content for Xfinity TV Go and other next generation IP video products at Comcast. Jason previously developed the technology for Comcast’s ip CDN.

Jason Burgess, Software and Systems Architect, Comcast

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10:00 am - 10:30 am

Coffee Break

10:30 am - 11:15 am

A101: PANEL: Deploying A Multi-CDN Environment For Content Providers

This panel will examine the pros and cons of delivering video in a multi-CDN environment. Multi-CDN environments offer cost and performance enhancements but can large content providers realize those benefits without increasing operational complexity and overall delivery costs? How important is provider diversity and what’s the best way to use global CDNs and carrier/telco CDNs at the same time? Learn best-practices and what to expect when operating in a multi-CDN environment.

Moderator: Barry Tishgart, Vice President, GM, Comcast Wholesale
Glenn Goldstein, SVP, Chief Technology Convergence Officer, Viacom
Chris Mangum, Lead Architect for Live Video, Yahoo!
Sean Longworth, GM, North America, Cedexis

B101: PRESENTATION: Best Practices For Measuring CDN Performance

CDNs are an essential part of large scale content delivery strategies, but what performance are Enterprises getting for their spend? This presentation will review recent CDN QoS monitoring survey results and discuss a best practice methodology for CDN QoS comparisons. Attendees will also learn about CDN SLAs and how enterprises can use performance monitoring data when working with their CDN partners to optimize end user performance.

Dan Rayburn, Streaming Media Magazine's European Edition
Pete Mastin, Strategy & Business Development, Watson Media - IBM

11:30 am - 12:00 pm

A102(a): PRESENTATION: Building the Netflix Open Connect CDN

This presentation will discuss how major ISPs around the world are using Netflix's Open Connect Content Delivery Network to deliver Netflix video inside the last mile. Hear what some of the major challenges are to delivering large scale Internet video delivery and how Netflix is solving them. Learn the engineering behind client rendezvous, traffic management, cluster architecture and cache appliance design and implementation.

David Fullagar, Director, Content Delivery Architecture, Netflix

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B102(a): PRESENTATION: Using SDKs for Improving End-To-End Mobile Performance

This presentation will discuss how MileWEB's SDK application improves mobile site and app performance through device network characterization and adaptive control of content-imaging. Learn how to negotiate mobile network constraints for both middle-mile & mobile networks, improve end-user data analysis over standard CDN “edge” data and maximizing website image quality and size without sacrificing mobile response times.

Chris Wong, Director of Commercialization, MileWEB

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12:00 pm - 12:30 pm

A102(b): PRESENTATION: Scaling The Comcast CDN

Comcast has been busy scaling and improving an in-house CDN to optimize delivery of media content. This presentation will provide an overview of their CDN strategy, platform architecture (including open-source and Comcast-built software components), an evaluation of how everything is working so far, and plans for the future. Hear about how Comcast scaled and tuned the platform to meet expected demand as well as the operational challenges encountered.

Jan van Doorn, Distinguished Engineer, Comcast

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B102(b): PRESENTATION: Google's Approach to Content Delivery

Google works closely with network operators to deliver Google content and services efficiently and cost-effectively and aims to deliver its services with high performance, high reliability, and low latency for users, in a manner that respects Open Internet principles. This presentation will provide an overview of Google's approach to content delivery, explains how operators can interconnect their networks with Google, via peering and/or Google Global Cache, in order to provide bandwidth savings on their network and performance improvements for their users.

At Google's request, this presentation will not be available for download.

Keith McCallion, Technical Program Manager, Peering & Content Delivery, Google

12:30 pm - 1:30 pm

Sponsored By

Lunch Presentation: Rigorous Performance Testing on the Web

The Web performance industry is as old as the Web itself, and in that time, performance testing has gone through multiple paradigm shifts. Grant will explain the challenges of ensuring good performance on the Web with more complex, dynamic, personalized applications today -- not to mention more congested wireless networks. Grant will explain how performance testing tools have evolved to measure different aspects of performance, and how to analyze and interpret raw performance data. Tools will be compared under real-world circumstances, the mechanics of today's web will be explained, and FUD about web performance will be debunked. 

Grant Ellis, Senior Performance Architect, Instart Logic

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1:30 pm - 2:15 pm

A103: PANEL: Evaluating Different Caching Strategies inside an Operator Network

This session will focus on the different types of service provider caching architectures and the pros and cons of each. The discussion will explore why an operator would choose one type of caching over the other and will cover the pros and cons of transparent caching platforms from independent vendors, Google Global Cache and Netflix Open Connect. Learn how network operators have deployed different caching strategies and what needs to be considered when evaluating the different options available in the market.

Moderator: Mark Taylor, VP, Media and IP Services, Level 3
Bruno Beaugrand, Director of Marketing, Cloud and CDN, SFR
Eli Fuchs, Product Line Manager, VDS, Cisco

B103(a): PRESENTATION: Uncovering the Real Reasons Why Online Audiences Leave

Today’s digital experiences are complex, combining different data sources, scripts, videos, processes, and other technical pieces, which can produce a silent killer, latency. Using real-world examples and best practices, this presentation explores the myriad forms of latency that can potentially impact the performance of a digital experience, from video buffering to middle-mile optimization, to help participants look past the obvious and solve their own mystery of how latency might be killing their chance to engage with their online audience.

Jason Thibeault, Sr. Director, Content Marketing, Limelight Networks

1:55 pm - 2:15 pm

B103(b): PRESENTATION: Content, Networks, Consumers & Your Business in the year 2020

This presentation will explore the content delivery demands that will challenge the industry over the next 5 years and the game-changing strategies that can make this journey a very profitable one. All will be on the table, from network evolution to the shifting dynamics of the media value chain to service transformation and all-new business models. Key findings from Ericsson’s Mobility Report and Consumer Lab studies will be shared and key change-leading customer cases will be highlighted.

Lisa Skelton, Head of Portfolio Marketing, Media Delivery, Ericsson

2:30 pm - 3:00 pm

A104(a): PRESENTATION: Optimizing Mobile Engagement & Cross-Device Experiences

This presentation will cover a new content delivery optimization called Application Sequencing that goes beyond simply accelerating page content and front end optimization, to prioritize and control the load order and timing of any page element to maximize visitor engagement. The result is a consistently superior experience without the high cost of ownership inherent in traditional CDN and FEO solutions. Learn how the technology works, which content owners are already using it and how it can help improve your way of doing business on the web.

Ari Weil, VP, Product Marketing, Yottaa

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B104(a): PRESENTATION: Dynamic Content Acceleration: Lightning Fast Web Apps

Traditionally, content delivery networks (CDNs) were known to accelerate static content but with dynamic site acceleration techniques, customers can now use CDNs to support the delivery of entire websites that include dynamic and static content. In this technical session, we introduce you to Amazon CloudFront ’s dynamic delivery features that help improve the performance, scalability, and availability of your website while helping you lower your costs. We talk about architectural patterns such as SSL termination, close proximity connection termination, origin offload with keep-alive connections, and last-mile latency improvement.

Alex Dunlap, Senior Manager, Amazon Web Services

3:00 pm - 3:30 pm

A104(b): PRESENTATION: The Business Challenges of Delivering Content to Emerging Markets

As more and more content publishers look to tap into the potential of emerging markets, the nature of challenges they encounter are significantly different than what they have seen in other markets. This presentation will cover both the demand side and supply side challenges of delivering content to markets in India, Asia Pacific, Middle East and Africa from a content publisher's perspective. Topics covered will include demand side challenges including the diversity of devices, consumer behavior and content consumption patterns as well as supply side challenges including reach, scale and monetization.

Aditya Jayaraman, Sr. Director, CDN Business, Tata Communications

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B104(b): PRESENTATION: New Strategies For OTT Monetization

The ongoing evolution of over-the-top (OTT) services creates a need for embedding OTT logic and content delivery footprint into operators' networks. This presentation will explore new telecom business models in the area of content delivery, covering approaches and use cases for integrating operator caching, policy and Quality of Service (QoS) resources within end-to-end OTT delivery chain. Learn how network operators can deliver an end-to-end QoS and how it can be done by establishing a very different content delivery model - one that does not rely on paid peering agreements.

Alan Arolovitch, CTO, PeerApp

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3:45 pm - 4:10 pm

A105(a): PRESENTATION: CDN As A Virtual Network Function, Lessons Learned

This presentation provides a summary of learnings from prototypes and proofs of concepts that Hewlett-Packard is currently driving, showing how the Network Function Virtualization paradigm can be used for making CDNs elastic and reducing the required infrastructure cost for network operators.

Bruno D’Avanzo, Head of Content Delivery Solutions, Hewlett-Packard

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B105(a): PRESENTATION: Building The Open Architecture For VOD And Live Caching In Operator Networks

Network operators and content providers have recognized the need for an open architecture that supports network-based caching of on demand and live streaming video in order to optimize network capacity and quality of experience. In this presentation you will hear about Qwilt's open architecture for online video delivery and about the new network architecture operators are deploying based on Qwilt's platform. Learn about new trends in video on demand and live streaming from Qwilt's video analytics and the impact of these trends on operator networks and the future of video.

Alon Maor, Co-founder and CEO, Qwilt

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4:10 pm - 4:30 pm

A105(b): PRESENTATION: Using Big Data for Real-time Video Stream QoE Optimization

There is no such a thing as a perfect, problem-free CDN. Through case studies, highlighting user-centric, real-time data generated from millions of devices and video players used for Internet TV viewing, this presentation will address how publishers can ensure stream resiliency during a CDN failure, protecting their brand and audience. It will also look at meeting business goals through real-time control and policy management; and will review the issues of congestion and video buffering and how big data processing and real-time control can help improve average video bitrate and lower buffering ratio.

Ramin Farassat, VP, Product & Marketing, Conviva

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B105(b): PRESENTATION: Using Managed DNS to Integrate Multiple CDN Providers

Relying on a single content delivery network for your site can impose a number of flexibility limitations. By diversifying your CDN providers you can put the power back in your hands, allowing you to get the best of both worlds in terms of performance, reliability and cost. This presentation will discuss how you can use a Managed DNS service to integrate multiple CDN providers.

Matt Toy, VP, Client Experience, DYN
Mike Rembetsy, VP, Technical Operations, Etsy
Laurie Denness, Staff Operations Engineer, Etsy

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4:45 pm - 5:10 pm

A106(a): PRESENTATION: Must-Haves For Successful Operator CDN Deployments

This presentation will discuss the essential elements that operator CDNs should demand of their platform providers, especially in the area of analytics and reporting. Learn the importance of features and functionality that can seem more abstract at the initial stages and receive less rigorous scrutiny, like multidimensional analytics, but that can prove vital to the success of a CDN.

Patrick Hurley, Senior Director, Product Marketing, Citrix
Scott Landman, Director, Business Development, TV & Media Management Practice, Ericsson

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B106: PRESENTATION: Video CDN Data: Pricing, Contract, Volume and Market Sizing Trends

This presentation will share the latest data on the size of the content delivery market for video, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask questions pertaining to current or future CDN pricing and market drivers.

Dan Rayburn, Streaming Media Magazine's European Edition

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5:10 pm - 5:30 pm

A106(b): PRESENTATION: How Level 3 and MLBAM Leverage TV Services Over The Internet

This presentation will walk you through a number of ways in which Level 3 enables MLBAM to deliver the highest quality online video to baseball fans day in and day out. Topics will include the video capture workflow, backhaul, post processing, online encoding and distribution, and the user experience. Learn the best practices that both companies use to deliver a high quality video experience to first and second screens. Come find out how to efficiently streamline your broadcast and Internet video workflows.

Rob Roskin, Senior Advisor, Level 3
Joe Inzerillo, EVP, CTO, BAMTech

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5:30 pm - 6:30 pm

Networking Reception