May 9th, 2011
Hilton New York | New York, NY
Thank You!
Thank you for making Content Delivery Summit 2011 a huge success!
Speakers From:
  • Verivue
  • Orange France Telecom
  • EdgeCast Networks
  • Juniper Networks
  • Comcast Wholesale
  • BTI Systems
  • Highwinds
  • Rackspace
  • Telefonica
  • Microsoft Corporation
  • Zune Video
  • Yahoo! Video Platform
  • Amazon CloudFront
  • Alcatel-Lucent
  • Comcast Cable
  • PeerApp
  • Ericsson Television
  • Cotendo
  • Openwave Systems
  • BT Wholesale
  • Octoshape U.S.
  • Limelight Networks
  • Cisco
  • PeerApp
  • Akamai
  • Blaze
  • Crowd Fusion
  • Juniper Networks
  • Interxion
  • AccuWeather
  • Verizon
  • Akamai
  • Watson Media - IBM

Content Delivery Summit Agenda

Monday, May 9, 2011

9:00 am - 9:30 am

Opening Keynote: The Future is Video

In 2012, Internet video will be nearly 400 times the U.S. Internet backbone it was in 2000. It would take close to half a million years to watch all of the online video that will cross the network each month in 2012. By 2014, the various forms of video (TV, VoD, Internet Video, P2P) will exceed 91 percent of global consumer traffic and increased adoption of advanced video communications in the enterprise will cause business IP traffic to grow by a factor of 2.6 times between 2009 and 2014. This presentation looks at how Cisco is innovating in video solutions across business, private and public sectors and what the future of video implies for service providers.

Chris Osika, Senior Director, NA Lead IBSG Service Provider Practice, Cisco

9:30 am - 10:00 am

Keynote: Internet Economics Within the Video Distribution Value Chain

Comcast plays a major role in video distribution and this presentation will take a look at the market from varying perspectives - as an ISP, content provider and CDN operator. The economics of moving video over the Internet are complex and Comcast will discuss the pertinent issues as the volume of video traffic increases and its impact on the core and access network. They will also discuss how innovations in online video have positive or negative effects on the overall economics of video.

Barry Tishgart, Vice President, GM, Comcast Wholesale

10:00 am - 10:30 am

Coffee Break

10:30 am - 11:15 am

A101: Interconnection and Federated CDN

With every major network operator in the process of building their own CDN, an obvious question arises: Is there a business case for interconnecting these CDNs, and if so, what are the technical challenges in doing so? This session will identify the most compelling use cases for CDN interconnection, discuss the technical hurdles that must be addressed to interconnect two or more CDNs, and report experience from early stage CDN interconnection trials.

Moderator: Simon Orme, Strategy Director Content Services, BT Wholesale
Larry Peterson, Chief Scientist, Verivue
Carlos Dasilva, Marketing Director, Orange France Telecom
James Segil, President, EdgeCast Networks

B101: Transparent Caching: Cost Center or Business Opportunity?

With the explosion in demand for internet video, many network service providers and broadband operators are exploring the use of transparent caching technologies. While transparent caching deployments have been relatively small to date, many believe there is a business model for service providers to offer cache capacity to content providers-much like today's CDNs. This panel of network service providers and vendors will debate whether transparent caching is purely a cost-saving technology or whether it can in fact be the basis of new business models for network operators.

Moderator: Barry Tishgart, Vice President, GM, Comcast Wholesale
Prabakar Sundarrajan, VP, Chief Strategist, Content & Media, Juniper Networks
Gary Southwell, CTO, BTI Systems
Alan Arolovitch, CTO, PeerApp

11:30 am - 12:30 pm

A102: Demos: Application Acceleration and DSA

As CDNs continue to add more value add services to their product portfolio, dynamic site acceleration and application delivery are quickly becoming the next big thing. But with these product lines come questions around how the services work, what their value is to the customer, and how these services overlay the traditional CDN network. In this session, leading vendors will demonstrate how app acceleration and dynamic acceleration work, the technology behind them, and why they are needed in the market.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition
Michael Kuperman, VP, Operations, Cotendo
David Reisfeld, GM, Enterprise Solutions, Limelight Networks
Neil Cohen, VP, Product Marketing, Akamai
Mark Taylor, VP, Content and Media, Level 3 Communications, LLC

B102: Build Versus Buy Strategies

The internet has changed dramatically since the first CDNs came to the market and video is fast becoming the bulk of bandwidth on the internet. These changes are cause to re-evaluate CDN strategy for all size users of CDNs. This session will discuss what the cases are for building one's own CDN, examples of successful client-owned CDNs, risks associated with the build-out, the cost and quality trade off for both in-house and outsourced CDNs, and how the operations differ.

Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing Advisors
Mosiri Cabezas, Director of CDN, Telefonica
Megan Wohlford, Product Manager, CDN, Rackspace
Marcin Pilarski, Expert R&D, Orange Labs Polish Telecom

12:30 pm - 1:30 pm

Attendee Luncheon

1:30 pm - 2:15 pm

A103: CDN Data: Pricing, Contract, Volume and Market Sizing Trends

This presentation will share the latest data on the size of the content delivery and transparent caching markets, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask questions pertaining to current or future CDN pricing and market drivers.

Dan Rayburn, Streaming Media Magazine's European Edition

B103: Mobile Content Delivery: Operational Challenges Of A Multi-device World

Mobile data and video traffic has surged, more than doubling on an annual basis. Leading CDNs are actively developing technologies to support streaming to new devices like the iPad with adaptive bitrate capabilities and other features. This session will evaluate the latest advancements in mobile video delivery, the major players shaping the landscape, and key technology considerations such as deployment models and capacity planning. Panelists will debate new technology and partner opportunities to help CDNs support multi-screen capabilities and further monetize the mobile video trend.

Moderator: Stefan Bewley, Director, Altman Vilandrie & Company
Josh Gagliardi, CTO, Highwinds
Kumar Gopalakrishnan, Director, Product Management, Openwave Systems
Michael Weider, CEO, Blaze
Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon

2:30 pm - 3:15 pm

A104: Case Studies

Case Study: Improving The User Experience For Zune Video

Whether you're delivering video to a PC or a TV, it is imperative to your service and the bottom line to understand the experience of the end user during video playback. In this presentation, Microsoft will show how they view anonymous user data from their Zune Video service on the Xbox 360 to improve service performance and increase the quality of the user experience.

Mike Moreno, Program Manager, Zune Video

Case Study: Challenges In Building The Yahoo! CDN

In August 2010, Yahoo! launched a new global CDN that could deliver its long tail and premium content. This presentation will detail how Yahoo! deploys video on its network and what its key architectural guidelines were. It will also discuss the company's decision to build versus outsource delivery to a third party and provide data on how successful the CDN has been to date.

Arjun Saksena, Lead Product Manager, Yahoo! Video Platform

B104: CDN and Cloud Convergence

As the capabilities of cloud-based infrastructure services expand, they begin to encroach that of content delivery networks. Major providers such as Amazon have built their own CDNs, while SoftLayer and Rackspace have partnered into this space. In the traditional CDN business, more sophisticated content can be delivered in ways that begin to approach Platform as a Service offerings. Is the CDN concept becoming just a specialized application hosted on the Cloud? What are the distinctions between them, and should infrastructure providers and major consumers consider consolidating?

Moderator: Jacob Rosenberg, Platform Architecture, Comcast Cable
Brian Alvey, CEO, Crowd Fusion
Pete Mastin, Strategy & Business Development, Watson Media - IBM
Steve Smith, CIO, AccuWeather
Tal Saraf, GM, Amazon CloudFront

3:30 pm - 4:15 pm

A105: Demos: Transparent Caching Platforms

Unmanaged (OTT) content is putting a tremendous strain on operator networks causing them to make decisions about maximizing QoS, controlling eroding margins and intelligent network expansion. Transparent Internet caching provides a solution to these problems and will enable operators to monetize the OTT content they are serving subscribers. Hear case study examples of how operators are leveraging transparent caching and accelerating the delivery of content and see what solutions are available in the market today.

Charlie Baker, Director, Product Management, PeerApp
Prabakar Sundarrajan, VP, Chief Strategist, Content & Media, Juniper Networks
Brendan Hayes, Product Marketing Manager, Content & Media, Juniper Networks

B105: The Netflix Impact: TV Everywhere and the Evolution of Video Distribution

With third-party 2010 estimates of $100B for Pay TV service revenues in North America, there's a lot at stake for MSOs. Thanks to Netflix, a company whose subscriber base now rivals Comcast's in number, MSOs are fighting back. This session will discuss how cable companies are transforming their underlying service delivery architectures, what impact content offerings like Netflix are having on last-mile ISPs and how they plan to extend the full TV experience to multiple screens.

Clayton Wagar, VP, Cable/MSO Solutions, Alcatel-Lucent
Brett Glass, CEO, LARIAT

4:30 pm - 5:15 pm

A106: CDN Management and The Video Ecosystem

As more content offerings emerge in the market and broadband-enabled devices get a deeper penetration with consumers, those who deliver the bits will need to have more flexibility and functionality with regards to managing the video ecosystem. This session will discuss how CDNs and carriers plan to manage content, the systems they are putting in place to deliver a quality user experience, and what challenges they see content owners facing as consumers consume more video on multiple devices.

Moderator: Frank Childs, Director of Product Marketing, Networks Division, Akamai
Andres Jordan, VP, Innovation, International Carrier Sales and Solutions, Deutsche Telekom North America
Paul Stallard, VP, Systems Management, Ericsson Television
Scott Brown, US GM, VP Strategic Relations, Octoshape U.S.
Jonathan Wood, Segment Director - Digital Media, Interxion

5:15 pm - 6:15 pm

Content Delivery Summit Networking Reception

Mix and mingle with speakers, sponsors, and other conference attendees at the end of a day of insightful programming.