• Photos by David Michael Howarth.
  • Photos by David Michael Howarth.
  • Photos by David Michael Howarth.
  • Photos by David Michael Howarth.
May 10th, 2010
Hilton New York | New York, NY
Photos by David Michael Howarth.
Speakers From:
  • Level 3 Communications
  • Verizon Communications
  • Highwinds
  • CDNetworks
  • EPIX, Studio 3 Partners
  • Amazon CloudFront
  • Juniper Networks
  • 3Crowd Technologies
  • Encoding.com
  • EdgeCast Networks
  • Level 3
  • HD Cloud
  • AT&T
  • Adobe
  • Microsoft Corporation
  • MLB.com
  • Cotendo
  • Bell Canada
  • Sachs & Co.
  • Akamai
  • Highwinds
  • Alcatel-Lucent
  • Limelight Networks
  • DH Capital
  • Rackspace
  • Thomas Weisel Partners

Content Delivery Summit Agenda

May 10, 2010

9:00 am - 9:30 am


Jim Crowe, CEO, Level 3 Communications

9:30 am - 10:00 am


Doug Pasko, Director, Online Media Technology, Verizon Communications

10:00 am - 10:30 am

Coffee Break

10:30 am - 11:15 am

A101: CDN Data: Pricing, Contract, Volume and Market Sizing Trends

This presentation will share the latest data on the size of the content delivery market, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask any questions pertaining to current or future CDN pricing and market drivers.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition

B101: HD Video and Live Streaming: Revenue Generator or Marketing Hype?

Large broadcast events have been the stuff of legend of the CDN industry, but to date, their impact on a CDNs' bottom lines hasn't been substantial. This panel takes a fresh look at large-scale live internet broadcast operations to learn about current technology trends, success stories, and obstacles facing large-scale live events and their future impact on the CDN industry.

Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing Advisors
Josh Gagliardi, CTO, Highwinds
Rob Roskin, Senior Advisor, Level 3
Kevin Towes, Sr. Product Manager, Adobe

11:30 am - 12:15 pm

A102: Moving Beyond Video: Application Delivery and Dynamic Site Acceleration

As more CDNs look to diversify their revenue away from just video related content, dynamic site acceleration and application delivery are quickly becoming the next big thing. But with these product lines come questions around how the services are deployed, priced, and sold. This session will detail how these services work, what they cost, and what their value is to a CDN's product portfolio.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition
Rich Day, VP, Product Strategy, CDNetworks
Michael Kuperman, VP, Operations, Cotendo
Willie Tejada, VP, Application and Site Acceleration, Akamai

B102: The CDN Ecosystem: Moving from Bit Delivery to Video Management

While video delivery is important, content owners continue to demand that CDNs provide more services outside of just pushing bits. Video platforms that enable customers to ingest, transcode, manage, and track videos are necessary for the true monetization of content. This session will discuss how the CDN market is evolving to address customer demands for these new platforms and debate why so many CDNs are still focused on the business of delivering bits when it continues to get further commotized each year.

Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing Advisors
Thomas Carpenter, VP Operations, Digital Chief of Staff, EPIX, Studio 3 Partners
Nicholas Butterworth, CEO, HD Cloud
Joe Inzerillo, SVP, MLB.com

12:15 pm - 1:30 pm

Attendee Luncheon

1:30 pm - 2:15 pm

A103: CDN Economics: Consolidation And Evaluation

Analysts have widely speculated that we're going to soon see merger and acquisition activity grow in the CDN space, but to date, little has taken place. CDNs continue to raise large amounts of VC money, and each quarter more CDNs enter the market. What are the current valuations for CDN companies, and where will VC money be directed in the future? What types of deals are being pitched to bankers, which ones are they having the most success selling, and what are the characteristics of the ones they are searching for. Come hear speakers discuss the current M&A and VC environment  and assess whether the economics of the CDN industry make it ripe for rapid consolidation.

Moderator: Michael Turits, SVP, Equity Research, Infrastructure Software, Raymond James & Associates
Derek Bingham, VP, Goldman, Sachs & Co.
Dan Golding, Managing Director, DH Capital
Tim Klassell, Research Analyst, Thomas Weisel Partners

B103: Cloud Versus CDN: Service, Technology and Pricing Comparisons

The battle lines have been drawn, with self-service cloud providers like Amazon Web Services going head-to-head against CDNs. This session will outline the pros and cons of each service and define the different types of delivery needs in the market. Come hear who we think the winners will be and whether you should buy or outsource your video delivery to a cloud-based or traditional CDN network.

Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing Advisors
Tal Saraf, GM, Amazon CloudFront
Jason Sherron, Senior Program Manager Lead, Microsoft Corporation
George Israel, GM, Cloud Storage, Rackspace

2:30 pm - 3:15 pm

A104: Telcos and Their Future Role in the Content Delivery Business

While most telcos continue to re-sell or work pure-play CDNs, it's only a matter of time before they need to own the CDN product and jump into the market with both feet. This session will discuss what needs to take place in the market for the telcos to make an investment, what the service would look like, and whether they will buy, build, or invest in third party technology.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition
Prabakar Sundarrajan, VP, Chief Strategist, Content & Media, Juniper Networks
Gilles Sigouin, Senior Product Manager, CDN and IP Services, TATA Communications (UK) Limited
Andres Jordan, VP, Innovation, International Carrier Sales and Solutions, Deutsche Telekom North America
Robert Kevork, Associate Director, Marketing, Content Delivery Network, Bell Canada

B104: CDN Demos: The New Startups

Within the past year, a host of new companies offering different solutions in the video delivery chain have launched in the market. This special demo session will give two new companies in the space the chance to showcase their technology and answer questions about their solutions. Come see first-hand what they have to offer and bring any questions you may have, as these companies will join the moderator for a Q&A session after their demos.

Moderator: Steve Lerner, Media Practice Director, RampRate Sourcing Advisors
Barrett Lyon, Founding Partner, CEO, 3Crowd Technologies
Jeff Malkin, President, Encoding.com

3:15 pm - 3:30 pm

Coffee Break

3:30 pm - 4:15 pm

A105: Friend or Foe? MSOs, ISPs, and the Impact of TV Everywhere

As TV Everywhere services begin to deploy, some are questioning whether MSOs and ISPs will begin to bypass CDNs in favor of operating their own video delivery inside their network. Come hear about some of the different deployment models being evaluated, their impact on capacity planning, and whether or not services like TV Everywhere will change the landscape of how video is delivered amongst the networks.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition
Mark Taylor, VP, Content and Media, Level 3 Communications, LLC
Ari Benowitz, Chief Revenue Officer, Highwinds
Steve Vogelsang, VP, Business Strategy, Alcatel-Lucent

4:30 pm - 5:00 pm

A106: CDN at a Penny a GB: What's the Future of the CDN Business?

As the size of video files grows, traffic volumes increase, and monetization models take hold, the need for CDN services becomes even more critical. Yet in some cases, prices have already collapsed to the long-sought-after $.01/GB, which leaves little room for CDNs to make money. In this wrap-up session, come hear the debate on where the market is going, where the real opportunities lie, and what the disruptors will be-good and bad-for the CDN industry moving forward.

Moderator: Dan Rayburn, Streaming Media Magazine's European Edition
James Segil, President, EdgeCast Networks
John Watson, Executive Director, Market Development, AT&T
Mike Gordon, Chief Strategy Officer, Limelight Networks

5:00 pm - 6:00 pm