Monday, May 11, 2015

9:00 am - 9:30 am

Keynote: Mike Dunkle, Network Operations & Infrastructure, Valve

At 10 years old, Valve's digital entertainment platform, Steam, has over 125 million users consuming more than 250 petabytes of content monthly. Mike's keynote will look at how Steam and Valve's network needs grew to this point, and discuss the engineering decisions that led to the current distribution platform of a custom built CDN plus commercial delivery platforms. Mike will also discuss where Valve/Steam is headed, and how Valve balances network's growth and protection with a constant set of new features, like live broadcasting, all the while maintaining the best possible user experience.

Mike Dunkle, Valve Corporation

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9:30 am - 10:00 am

Keynote: Steve Ginsberg, CIO, Pandora

Pandora's personalized radio service is powered by the Music Genome Project, the most comprehensive analysis of music and comedy ever undertaken. Bringing that to listeners has required scaling from a start-up to a top 10 US site while preparing to serve around the world. Partnering with Product Engineering, the Technical Operations team at Pandora has built and extended an efficient, resilient, high-volume architecture to keep the music playing. Mr. Ginsberg is in his ninth year at Pandora and will share elements of design and insights from building the platform that brings music to millions.

Steve Ginsberg, CIO, Pandora

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10:00 am - 10:30 am

Coffee Break

10:30 am - 10:50 am

A1(a): The Economic Impact Of Optimizing The Viewer Experience

As OTT services become core elements of the media business, attention has shifted from “is it working?” to “is it benefitting our core business?”  A new kind of iterative publishing process is taking hold, optimizing consumer engagement by delivering an outstanding viewing experience. This talk will explore the economic implications of delivering an industry-leading streaming service, in context of the broader economic goals of the OTT business. We will identify the key measurements to driving viewer engagement; explore the contextual data needed to make strong strategic business decisions; and the controls to put into place to ensure happy ­ and profitable ­ customers.

John Ferrandino, Head of Media & Entertainment, Conviva

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B1: How To Deliver Broadcast-quality Linear Channels To Internet Audiences

All the pieces for pulling off broadcast quality live events and live linear channels are out there. Either picking the wrong component or overlooking integration and workflow complexity, can doom your live project long before it’s time to launch. Hear from content providers and industry experts about the key considerations, best practices, and pitfalls of streaming your content live over the Internet to audiences large and small. This technical panel will focus on capabilities necessary to integrate the end-to-end workflow from source acquisition to play out including outsourcing everything as a managed service while taking into account various audience, technical, and cost factors.

Moderator: Steve Lacoff, GM, IP Data, CDN, Comcast
Eric Schvimmer, Head of R&D, CTO, Bloomberg Consumer Media, Bloomberg LP
Lionel Bringuier, Director, Product Management, Video Delivery Products, Elemental Technologies
Jonas Bengtson, Broadcast Success Engineer, Twitch

10:50 am - 11:15 am

A1(b): Best Practices For Handling A 20x Traffic Spike

Promotions and product updates can bring a heavy load of traffic to your website all at once. In this session, we cover best practices for being able to handle those traffic spikes easily using Amazon Web Services. You learn how to configure your site to scale as needed, and how to configure your CDN and DNS settings so that a massive influx in traffic won't keep your site's visitors from having a great experience.

Nihar Bihani, Principal Product Manager, Amazon Web Services

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11:30 am - 12:00 pm

A2: Powering Premium Media Workloads and Multi-CDN Delivery In The Cloud

With the proliferation of content and devices, global customers are demanding content on their time and their terms.  Delivering rich media content in the cloud is incredibly complex and requires the scalability and reliability to meet these dynamic customer needs.  Join us at this session to learn more about how Microsoft Azure is powering end-to-end processing and delivery of media workflows in the cloud including live encoding, media intelligence, and for Microsoft’s perspective on multi-CDN delivery.

Grahan Cooley, Product Manager, Azure CDN
Anton Kucer, Product Manager, Azure CDN

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B2: Utilizing New Cloud-Client Architecture For Mobile Web Acceleration

This presentation will show attendees how to leverage new cloud-client architectures and software-based advancements to application delivery in order to support new user expectations for advanced speed and performance on mobile devices. Through the use case of Moda Operandi, a leading luxury retailer, this session will explain how a software-defined application delivery approach built on cloud-client architecture is able to deliver ultra-fast, visually immersive content to boost revenue and deliver compelling customer experiences. Hear how with the ubiquity of mobile devices being supported by cloud technologies, you can future-proof your business amongst the wave of new web performance challenges.

Peter Blum, VP, Product Management, Instart Logic
Keiron McCammon, CTO, Moda Operandi

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12:00 pm - 12:30 pm

A3: Managing The Video Workflow For Media Publishers

One year ago, Verizon brought together a novel new video publishing solution with an industry-leading CDN and created Verizon Digital Media Services. Verizon's vision for video delivery is built around a single streamlined workflow for Live, Linear and VOD; cloud-based transcoding, metadata management, and ad-insertion; and a single file format to reach all devices. Learn how this vision is being applied by many of the largest media publishers to reduce costs, simplify workflows, improve quality of experience and increase monetization opportunities. Also, hear how Verizon's platform helps publishers transition from the content delivery strategies of today to the content lifecycle of tomorrow.

Ted Middleton, Chief Product Officer, Verizon

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B3: A Local Approach to Content Delivery: Essential Enabler for the OTT World

The last mile delivery is an important aspect of end-to-end Internet video ecosystem, together with multiscreen device support, video encoding practices and CDN sale. The rapid adoption of OTT delivery models by content publishers and aggregators is expected to significantly accelerate growth of traffic across the last mile networks and raise application performance requirements. This presentation will discuss how last-mile operators can utilize local content delivery capabilities to enable 4K video on their networks, reduce network costs and offer the delivery scale required in the new world of OTT services. Learn about network architecture strategies, including local content delivery as part of broader SDN/NFV, as well as potential ways operators can participate in the OTT value chain.

Alan Arolovitch, CTO, PeerApp

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12:30 pm - 1:30 pm

Lunch Presentation - The Impact of Mobile Broadband on Mobile Video

While app owners and developers can control the design and function of their apps in the mobile first world, they must rely on mobile broadband to reach and engage their users, which are susceptible to variations in service delivery performance. This presentation will discuss findings from a recent study of real world performance from more than 80,000 users running over 50 apps in 10 million sessions across the globe. Learn how app performance varies based on location, time and device, how different wireless networks compare and which wireless network problems affect the user experience and the owner’s ability to monetize.

Hugh Kelly, VP, Marketing and Strategy, Kwicr

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1:30 pm - 1:50 pm

A4: Building A Petabyte Video Repository With Software-Defined Storage

RTL II, a top German TV station, has over 2 petabytes of videos and creates over 200TB of new content a year. To meet growing market share, online video demand, and a planned move to 4K resolution, RTL II needed to dramatically improve their storage infrastructure performance, density, and efficiency. In this session, you will learn how to evaluate software-defined storage versus traditional storage appliances. You will see the design and architecture of distributed storage software (Scality RING) on industry standard servers (HP ProLiant) over three sites, serving multiple applications and workloads in a single protected environment.

Leo Leung, VP, Corporate Marketing, Scality
Hans-Josef Lauer, Manager, IT Operations, RTL II

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B4: Optimizing Dynamic Applications with Adaptive CDN Technology

Modern web and mobile applications are incredibly complex, distributed and push the boundaries of infrastructure and delivery providers with growing amounts of dynamic, personalized data. With 50% or more of customer-facing content being generated dynamically based on the user's context: their location, device and on-screen behavior, businesses are clamoring for a strategy that will ensure the optimal end user experience. This presentation will review how contextual intelligence and the sequencing of application content can optimize end user experiences on web and mobile devices. Learn how this approach has helped Medical Supply Depot experience increased top line growth and better bottom line execution.

Ari Weil, VP, Product Marketing, Yottaa
Meir Tsinman, CEO, Medical Supply Depot

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1:50 pm - 2:10 pm

A5: The Traffic Control Project: Building An Open Source CDN

Even though the traffic on today's CDNs is strictly defined by open standards, and there are many open source implementations of caches available, CDNs are still proprietary. Traffic Control is an open source project that aims to change that. Traffic Control implements all the orchestration software needed to run a CDN. This presentation will provide an overview of the Traffic Control software, it's current status as an open source project, and plans for the future. Hear how you can use Traffic Control for your CDN and how you can get involved with the project.

Jan Van Doorn, Distinguished Engineer, Comcast Cable

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B5: Optimizing And Customizing Content Delivery To Mobile Devices

This presentation will outline the challenges that are unique to mobile content delivery and explain why currently available acceleration solutions don’t work for mobile. You will also hear about new technology that utilizes an automated hypothesis testing infrastructure to mitigate imperfections and variability in the wireless last mile, by optimizing and customizing content delivery strategies every time a mobile device is used. Specific example of strategies that are pushed in real time to both the accelerator and the handset will also be described.

Kartik Chandrayana, CEO, Co-Founder, Twin Prime

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2:30 pm - 2:50 pm

A6: Utilizing A Virtual-CDN Architecture To Scale Capacity And Services Rapidly

This presentation will show attendees how to leverage virtual-CDN architectures to easily scale capacity and CDN services up or down based on load, latency or QoE. With the use of examples, this session will demonstrate how a global V-CDN solution and services can be defined, created and deployed using a private operator cloud, one or more Public Clouds, or any combination. These services include edge (Transparent Caching, multiscreen JIT packaging, web page optimization etc.), origin (Transcode/Transrate, VOD packaging etc.) and RAN services.

Robert Rizika, CEO, VidScale

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B6: Understanding Cloud & CDN-Hybrid Strategies

As cloud data centers become ubiquitously available across the globe, are they becoming high-performance, low-costs, options for media delivery at the expense of CDNs? With increasingly rich media driving up bandwidth usage and interactivity, cloud hosted origins have a role to play. This talk will discuss business drivers for hybrid-CDN and review a number of case studies that show how online media (website, media, video, advertising) companies are implementing these strategies, to improve end user experience while also containing content delivery costs.

Pete Mastin, Market Strategist, Cedexis

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2:50 pm - 3:10 pm

A7: The New Approach To Content Delivery: An Operator-Led Opportunity

Not only are we in the midst of the most dramatic period of traffic growth, but as an industry, we also find ourselves at a crossroads of critical network and business decisions. Currently there are limited ways to deliver content: use a Global CDN or build your own – each with rigid tradeoffs between costs and potential. This presentation we will share the exploration of hybrid delivery methods and blended services, including CDN as a service, enabling operators to address the greater picture and turn disruptive trends in traffic into profitable business growth. Change-leading customer cases will be highlighted, exploring the possibility of rich, collaborative business models in this new frontier of content delivery.

Salman Taj, Head of Technology, Media Delivery, Ericsson
Gary Traver, Director, Media Engineering, Telstra

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B7: Understanding The Digital Media Threat Landscape

In this presentation we will examine who is attacking digital media companies, what are they after and which vulnerabilities they are trying to exploit.  This presentation will review the various approaches digital media teams should use to manage evolving threats on the web and what role the network service provider can play to help advance their security posture.  Learn how your network suppliers can and should be used to improve your security architecture.

Bill Wohnoutka, VP, Solutions Architecture & Sales, Level 3

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3:30 pm - 3:50 pm

A8: Latest Transit Pricing and Market Trends

There are many backbone and transit providers to choose from in a highly competitive market, which all CDNs and some larger content owners work with to gain price reductions every year. Transit pricing has and continues to get cheaper every quarter, and it is expected it will decline in price once again this year. This presentation will highlight some of the latest transit pricing data collected from customers and discuss the competitive landscape for transit pricing in the U.S. market.

Dan Rayburn, Executive Vice President,

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B8: The Economic Model For Live-To-VOD Media Processing At The Edge

It is imperative that operators build out their live-to-VOD infrastructure to cope with the massive growth in time-shifted and place-shifted consumption of live, linear content. But how do they achieve that in a way that’s cost effective, flexible and future proof? This session presents the findings from a recent study by Frost & Sullivan, commissioned by Vantrix, examining the transition from just-in-time packaging (JITP) to just-in-time transcoding (JITT) for live-to-VOD at the edge. Attend this session to understand the economics and ROI of both approaches, and how the right technology can yield dramatic cost savings and position operators for success in a dynamic multiscreen landscape.

Avni Rambhia, Industry Principal, Digital Media, Frost & Sullivan

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3:50 pm - 4:10 pm

A9: Building A Collaborative Content Delivery Architecture For Streaming Video

As the transformation from broadcast TV to Internet TV continues to accelerate, streaming content is increasingly dominating downstream peak traffic on fixed and mobile broadband networks worldwide. In light of this transformation, ecosystem collaboration is crucial to long term scaling of online video. Ecosystem players, including content providers, CDNs and Network Operators need to embrace an open and collaborative framework to optimize delivery costs and streaming quality. This session will address the technology and business trends driving the open architecture and the many benefits of deeper collaboration within the streaming video ecosystem.

Alon Maor, Co-founder and CEO, Qwilt

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B9: Optimizing Content Delivery On Open Source Software Platforms

This presentation will focus on how open source software technologies can be optimized for use in content delivery network architectures. Topics will include techniques for optimizing software defined storage, origin servers, and caching servers to support higher levels of quality, efficiency, and reliability. A variety of use cases will be explored, including network DVR and unified video streaming architectures that can serve both traditional set-top boxes as well as Internet connected devices.

James Brickmeier, Strategic Marketing, Concurrent

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4:30 pm - 5:30 pm

A10: CDN Market Trends: Pricing, Growth and Competitive Landscape

This presentation will detail the competitive landscape for video and non-video CDN services and highlight some of the new vendors and solutions in the market. Attendees will also get the latest data on the size of the content delivery industry as well as expected growth forecasts for both revenue and traffic volumes. Learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future.

Dan Rayburn, Executive Vice President,

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5:30 pm - 6:30 pm

Networking Reception