May 20th, 2013
Hilton New York | New York, NY

2014 Call for Speakers Opens Soon

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Confirmed speakers include:
  • Netflix
  • eBay
  • EdgeCast
  • Telstra
  • Redbox
  • Amazon
  • Charter
  • Akamai

Content Delivery Summit Agenda

Monday, May 20, 2013

9:00 am - 9:30 am

Keynote: Ken Florance, VP, Content Delivery, Netflix

As Vice President of Content Delivery, Ken Florance is responsible for flawless delivery of more than a billion hours of TV shows and movies each month streaming from Netflix to more than 30 million Netflix members in 40 countries. Ken’s responsibilities include Netflix Open Connect, a single-purpose content delivery network designed for Netflix streaming. When he joined Netflix in 2003 the company had fewer than 1 million members. At the time, Ken was responsible for guiding a number of operations teams and establishing foundational operational processes. Ken has led the network architecture effort for Netflix streaming since its launch in 2007.

Ken Florance, VP, Content Delivery, Netflix, Inc.

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9:30 am - 10:00 am

Keynote: Will Hughs, CEO & President, Telstra Global, Americas

Will Hughs is President & CEO for Telstra Global Americas based in California, where he is responsible for driving strategy, sales, marketing, engineering and operations efforts throughout North and South America. Prior to his appointment as CEO, Will was Senior Vice President, Product and Design for Telstra Incorporated and was responsible for the marketing, engineering and commercial functions for the Americas region. As SVP, Product and Design, he also worked with Telstra Global's Global Product teams to plan strategy and localise product sets and solutions for the US Service Provider and Enterprise markets.

Will Hughs, CEO & President, Telstra Global, Americas

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10:00 am - 10:30 am

Coffee Break

10:30 am - 11:15 am

A101: PANEL: Managing OTT Video Quality For Service Providers and Network Operators

Today a growing number of consumers expect OTT video to reliably start playing in a couple seconds from pressing play and to look just as beautiful as video delivered over managed networks. Speeds and specs of network connections and video-enabled devices are not relevant to these consumers – they don’t want to hear about technical realities of best effort video delivery to dozens of different types of device, all they want is for it to work. In this panel we’ll explore the evolving consumer expectations of OTT video, plus the technologies and operational processes that network operators and service providers will need to implement in order to meet and maybe even exceed what consumers are increasingly demanding.

Moderator: Joe Ambeault, Chief Product Officer, Redbox Instant by Verizon
Bill Wohnoutka, VP, Solutions Architecture Team, Level 3
Barry Tishgart, VP, Network Services, Comcast Cable
Diego Dugatkin, VP, Products and Partnerships, Conviva

B101: PANEL: Using Advanced CDN Services To Improve E-Commerce Performance

Yesterday’s CDNs were geared towards reducing costs for large-scale delivery of small and large objects. Now that bandwidth pricing is no longer an obstacle to business models, the new frontier for CDNs is to improve performance, by every millisecond possible, and reach new markets as they develop. This panel will reveal the impacts that CDNs have on E-Commerce businesses and review specific case studies, by CDN vendors and clients, as they show how the new generation of CDN services improves E-Commerce revenues around the world.

Moderator: Steve Lerner, Sr. Member of Technical Staff, Network Engineering, eBay
Steven Ryder, Director of Operations, CDN, ChinaCache
Josh Roza, Director of CDN, Radware
M.J. Johnson, Director, Product Marketing, Akamai

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11:30 am - 11:50 am

A102(a): PRESENTATION: Dynamic Site Delivery with Amazon CloudFront

Previously, developers who wanted to improve the performance and reliability of their dynamic content had limited options, as the solutions offered by traditional CDNs are expensive, hard to configure and difficult to manage. In this hands-on session, we demonstrate how you can use Amazon CloudFront to help architect your site to deliver both static and dynamic content. Learn how you can configure multiple origin servers for your Amazon CloudFront distribution; use query string parameters to help customize your web pages for each viewer and how you can configure multiple cache behaviors for your download distribution based on URL patterns on your website.

Alex Dunlap, Senior Manager, Amazon Web Services

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B102(a): PRESENTATION: Latest Backbone Router Data: Massive Ongoing Changes in Content Distribution

This presentation looks at multi-terabits per second of traffic data from backbone routers and exchange points to explore ongoing large-scale changes in content distribution infrastructure over the last year. Learn about growth of newer entrants like Amazon as well as market changes from the established players including Akamai, Limelight, Level 3 and EdgeCast. The data presented will also provide an insight into the impact of new, service specific caches from Netflix and Google on the CDN market.

Craig Labovitz, Co-Founder, DeepField Networks

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11:50 am - 12:10 pm

A102(b): PRESENTATION: Operator Strategies for OTT Video Delivery

Many service providers are exploring ways to adapt their networks for the rapidly growing tidal wave of Over the Top (OTT) video. While OTT offers a tremendous new opportunity, it also presents operators with a great challenge of scaling their networks. This presentation will take a look at different content delivery solutions and technologies available for network operators to prepare their networks for the future of online video. It will cover both traditional long-haul transit delivery solutions, as well as the technical requirements for new subscriber edge video delivery solutions targeted at the short-haul network backbone. Lastly, we will look at how the different solutions can work together in a symbiotic manner.

Alon Maor, CEO, Qwilt

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B102(b): PRESENTATION: Converged Future Of CDN And Cloud Delivery At Telefonica

This presentation will give an in-depth look into Telefonica’s CDN initiatives and their present and future CDN strategy and deployments. Hear Telefonica´s view on the evolution of the CDN market and potential solutions for a converged CDN and cloud delivery scenario where telco’s play a key role in end-to-end delivery in the market. Analysis of different strategic solutions, including assessment of the future of interconnection models and partnerships will also be discussed.

Marta Garcia Lopez, CDN Strategy and Marketing, Telefonica

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12:10 pm - 12:30 pm

A102(c): PRESENTATION: How Comcast Built An Open Source CDN

To optimize delivery of it's content to their customers, Comcast designed and deployed a large CDN based on open source tools and common off-the-shelf hardware. This session will present the challenges Comcast faced, the options they considered and discuss the good and bad of using open source technologies. Hear about Comcast’s real life experiences operating their CDN and how they handle support issues when using open source platforms.

Jan van Doorn, Distinguished Engineer, Comcast

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B102(c): PRESENTATION: Lessons From Phase Three of The CDN Federation Pilot

This presentation will introduce the "CDN Federation Pilot" project under which leading service providers worldwide and pureplay CDNs have been implementing a large-scale, multi-phased initiative to plan, deploy, and test an open CDN federation pilot. The first phase of the CDN Federation Pilot proved the concept of a CDN federation and its essential capabilities while the second phase investigated enhanced capabilities across the federation. This session will provide an update on the pilot progress and the lessons learnt from the third and final phase, which expanded the ecosystem of participants to also include pureplay CDNs and exchange providers.

Francois Le Faucheur, Distinguished Engineer, Service Provider Video Technology Group, Cisco

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12:30 pm - 1:30 pm

Sponsored By

Special Lunch Presentation - Video QoE Requires the Comprehensive Solution

Video QoE is the most essential indication of overall network quality and a benchmark for service differentiation. Various singular solutions are available, but are not enough. The market requires a combined  solution that encompasses technologies such as: caching, optimization and shaping that enable both the best possible QoE and  efficient cost-saving delivery, combined with analytics that provides business intelligence. Using this comprehensive approach, operators can have an elevated role in the OTT Video value chain and capitalize on the video traffic.

Gilad Peleg, VP, Video Delivery Product Line, Allot Communications

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1:30 pm - 2:15 pm

A103: PANEL: Caching & Content Delivery Strategies For Network Operators

Rapidly growing OTT video traffic is creating serious challenges for network operators. Some operators are using caching to relieve network bandwidth, manage transit costs and improve QoE. Others, such as BT, Verizon and Telefonica, are using on-net caches to create a new line of business, launching commercial CDNs to compete with Akamai and Limelight. This panel explores the various caching strategies and technologies available to network operators and how they can best deploy them for managing OTT video.

Moderator: Tony Lapolito, Director of Product Management, Videoscape Distribution Suite, Cisco
Staffan Gojeryd, VP, Product Management, TeliaSonera
Bruno D’Avanzo, Head of Content Delivery Solutions, Hewlett-Packard
James Kirby, Director Pre-Sales Engineering, Edgeware
Tony Tramontana, Content & New Media Specialist, Deutsche Telekom

B103: PRESENTATION: Video CDN Data - Pricing, Contract, Volume and Market Sizing Trends

This presentation will share the latest data on the size of the content delivery market for video, as well as expected growth forecasts for both revenue and traffic volumes. Attendees will also learn the current pricing points for video delivery services and hear about the market drivers and trends that will determine what customers pay in the future. There will also be an extensive Q&A session, so this is your chance to ask questions pertaining to current or future CDN pricing and market drivers.

Dan Rayburn, Executive Vice President, StreamingMedia.com

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2:30 pm - 3:00 pm

A104(a): PRESENTATION: Increasing E-Commerce Revenue Through Dynamic Content Delivery

This session will describe how enabling dynamic content delivery can help retailers increase user-engagement and conversions. Using case study examples from some of the world’s busiest e-commerce sites, this presentation will share best practices on adapting to user behavior in real-time, avoiding the cost of re-coding by leveraging real-time optimization on the edge, as well as enabling device-sensitive delivery of websites.

Dan Franklin, Product Manager, Segment Manager, Commerce, EdgeCast Networks

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B104(a): PRESENTATION: Creating a CDN Federation in Asia

This presentation will examine the CDN market in Asia and highlight the factors that make it very different from North America and Europe, including geography, networks, content consumption, competitive and legislative landscape. The presentation will consider why network service providers need to be involved in the content delivery value chain because of their strong position in the telecom market and the high bandwidth costs, in order to become themselves the dominant providers of CDN services in the region. SwiftServe will share its own experience of creating a CDN federation in Asia, and illustrate this with some customer case studies.

Adam Twiss, Co-Founder, CTO, SwiftServe

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3:00 pm - 3:30 pm

A104(b): PRESENTATION: Deploying an Operator CDN to Enhance Customer Experience

In order to deliver on its promise of offering the highest quality entertainment to its customers, Charter searched for a solution that they could leverage to expand their reach. This presentation will discuss industry trends leading network operators to evaluate and implement CDN software, as well as a discussion on Charter Communications' successful implementation of CDN. Charter will explain its decision to utilize a standard CDN approach to video, the challenges and best practices for implementation, its architecture, rollout process, results and next steps.

Frank Childs, Director of Product Marketing, Networks Division, Akamai
Kreig DuBose, Principal Engineer, Charter Communications

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B104(b): PRESENTATION: Infrastructure Cost Management: Delivering Content With The Best Cost Structure

As content delivery services become increasingly complicated and diverse with dominant IaaS players, multi-CDN strategies, private cloud deployments, and 3rd party SaaS platforms, trying to track operational costs per delivery service and region can be very difficult. This presentation will showcase a new platform designed to specifically address the pain points of Ops and IT professionals who manage the technical infrastructure that makes their companies run smoothly. See the latest tools that allow you to simplify managing, sourcing and optimizing infrastructure services from multiple vendors, while providing visibility into costs and contract terms for managing your IT deployments.

Jason Evans, CEO, Co-Founder, Stackpop

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3:45 pm - 4:10 pm

A105(a): Migrating Your Video Workflow To The Cloud

How can network service providers, CDN providers, cloud platform providers, content providers, OTT aggregators and advertisers come together to create a sustainable business model? This session will examine existing business models across the value-chain and their performance. This session will also identify emerging business models and monetization opportunities enabled within the multi-screen ecosystem that could enhance value for all players. The session will analyze B2C services like TV Everywhere, sVOD, Cloud DVR and Time shifted TV.

Ken Brueck, CMO, upLynk

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B105(a): PRESENTATION: New Methods of Monetization through Business Collaboration in Content Delivery

Traditional CDN solutions were not built to meet today’s rapidly evolving network demands, with mobile data traffic set to grow 12 times by 2018; this disruptive trend, driven predominately by video, is changing the game of content delivery. This presentation will explore how content providers and operators must leverage relationships with one another and consumers to capitalize on this growth. Attendees will gain an understanding of the number of methods of monetization through a unified content delivery platform, including establishing collaborative relationships through a viable ecosystem, and the benefits of an agile services framework in boosting the velocity at which revenue-generating services can be introduced.

Lisa Skelton, Head of Marketing, Video and Data Traffic Optimisation, Ericsson

4:10 pm - 4:30 pm

A105(b): PRESENTATION: The Evolution Of Content Delivery: From Bits And Bytes To Integrated Workflows

Getting content from point A to point B is only half the problem. The other half is addressing the complexity of making sure that the right content is delivered to the right audience. Content delivery is evolving by converging the physical delivery with the workflow pieces required to create and manage the content that enables customers to capitalize on a heightened level of efficiency to their business. This presentation explores how content delivery is evolving into an “outsourced business process” that includes content workflows and how businesses can benefit from the value provided by the integration of content and delivery workflows.

Jason Thibeault, Senior Director, Marketing Strategy, Limelight Networks

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B105(b): PRESENTATION: Riskless CDN and Cloud purchasing decisions

Wondering if your existing CDN is serving your end users well in Russia?  Considering the use of a regional CDN in China?  Curious if offloading some traffic to a Cloud origin in Europe would improve performance, or costs-and-performance?  Cedexis Radar is a crowd-source community that measures performance and availability through 1+ billion real end user measurements a day.  See the data and understand how leading firms like Mozilla, Microsoft, Nissan and NBC News are leveraging the free Radar service to evaluate their existing and potential partners.  With more CDN and Cloud providers than ever before, having independent performance information is essential to making good purchasing decisions.

Sean Longworth, GM, North America, Cedexis

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4:45 pm - 5:30 pm

A106: PRESENTATION: Business Models For Multiscreen B2C Content Services

How can network service providers, CDN providers, cloud platform providers, content providers, OTT aggregators and advertisers come together to create a sustainable business model? This presentation will examine existing business models across the value-chain and their performance. This session will also identify emerging business models and monetization opportunities enabled within the multi-screen ecosystem that could enhance value for all players and will analyze B2C services like TV Everywhere, sVOD, Cloud DVR and Time shifted TV.

Ben Bekele, Sr. Business & Technology Architecture Marketing Manager, Cisco

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B106: PANEL: Generating Revenue From The CDN Value Chain

Yesterday's CDNs were geared towards reducing costs for large-scale delivery of small and large objects. Now that bandwidth pricing is no longer an obstacle to business models, the new frontier for CDNs is to improve performance, by every millisecond possible, and reach new markets as they develop. This panel will reveal the impacts that CDNs have on E-Commerce businesses and review specific case studies, by CDN vendors and clients, as they show how the new generation of CDN services improves E-Commerce revenues around the world.

Moderator: Charlie Baker, Director, Product Management, PeerApp
Jon Vestal, VP, CDN Products, Pacnet
Ian Van Hoven, Director, Technical Operations, LinkedIn
Kyle Okamoto, Director, Product Management and Development, Verizon Digital Media Services
Peter Coppola, VP, Market Development, Limelight Networks

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5:30 pm - 6:30 pm

Networking Reception

Mix and mingle with conference attendees, speakers, and sponsors.