What's the best path, economically, for operators contemplating a CDN strategy? Build it, or rent capacity from a growing roster of third-party partner CDNs? This session will discuss how to think through the economic tradeoffs, both business and technical, associated with CDN planning and implementation. Attendees will learn how to cost out a CDN rollout, from two perspectives: Building it, or renting “space” with a third-party partner. Speakers will also discuss how to correlate peak demand with economic necessity, what “scale” means in dollars and cents, and how to factor in the economic impact on transport and data center costs.
Moderator: Ben Bekele, Sr. Business & Technology Architecture Marketing Manager, CiscoMichael O'Donnell, President, CEO, SkytideScott Landman, VP, Business Development, Americas, Jet-StreamJacob Rosenberg, Platform Architecture, Comcast Cable
PRESENTATION: Lessons From Phase Two of the CDN Federation Pilot
Many service providers are exploring the potential of CDN interconnection and CDN federations. This session will review the business rationale behind this trend and introduce the "CDN Federation Pilot" project. A current program under which leading SPs worldwide have been implementing a long-term, large-scale, multi-phased initiative to plan, deploy, and test an open CDN federation pilot. While the first phase of the CDN Federation pilot proved the concept of a CDN Federation and its essential capabilities, the second phase investigated advanced capabilities across the federation. The lessons learnt from this second phase will also be presented.
PRESENTATION: Telco CDN - Insights On Telefonica's CDN Strategy and Deployment
Hear an overview of the context, ecosystem and strategy for Telefonica's recently released CDN offering, implemented across the fourth largest telco with direct access to 300M users world wide. Hear how they handle monetization and analytics across their CDN, the impact of QoS for their customers and an update on their current CDN activity.
PRESENTATION: CDNs Role in Extending Video Delivery in Time Warner Cable
The presentation will cover the Time Warner Network vision and the critical role CDN plays in expanding their video delivery capabilities of Time Warner Cable beyond the set-top-box to the multi-screen, multi-device world. Hear about the deployment and operation of a CDN in a Cable Network from the person responsible for content and video operations and hear why CDN was key to Time Warner Cable's network vision.
Paul Larbey, President, Velocix CDN, Alcatel-LucentJaime Miles, VP, National Content Operations, Time Warner Cable
PRESENTATION: Marrying CDNs with Front-End Optimization for Maximum Acceleration
Many content owners are already using a content delivery network (CDN) to cache content closer to their visitors, but CDNs don't reduce the number of requests required to render each page, and they have no impact on browser efficiency. Front-end optimization (FEO) picks up where CDNs leave off, transforming the content itself so that it renders as quickly as possible in the browser. In this presentation, attendees will see real-world examples of how leading e-commerce sites have combined CDN and FEO forces to reach new levels of performance for content-rich pages. Get real numbers on how quickly content-rich sites loaded pre-acceleration, then with just a CDN, then with a combined CDN/FEO solution.
PRESENTATION: The New Evolution of Transparent Video Caching
The presentation will cover the business case for transparent caching - moving beyond transit optimization to a means of architecting your network for video delivery and achieving end-to-end backbone cost containment. The session will cover best practices for network insertion of transparent caching solutions in order to maximize return on investment and will go through pre-deployment analysis and sizing strategies, demonstrating Qwilt's platform video analytics capabilities. The session will also provide some guidelines in sizing and comparing TPC solutions and what are the gotchas operators should look for.
Alon Maor, Co-founder and CEO, SVA Board Member, Qwilt
PRESENTATION: Using CDN and Front-End Optimization To Deliver a Good Mobile Experience
Differentiated by a reliable and engaging experience, the Mocospace Game Platform has rapidly grown to be the largest entertainment destination on the mobile web with 25 million registered users, spending over 1 million hours per day playing games and making friends. In this presentation, learn how Mocospace combined Front-End optimization with CDN to deliver a great user experience for mobile apps and HTML5 games. Hear about some of the unique challenges of the mobile web including the differences between the desktop and mobile web, how last-mile latency is the primary opportunity, and how and why Front-End optimization is a key ingredient for innovation and continued growth on the mobile Web.
PRESENTATION: Demo Of Amazon's New Dynamic Content Delivery Service
Dynamic site acceleration is a suite of technologies and products that deals with optimizing dynamically served content across the network. Traditional DSA services often include TCP optimization, route optimization, connection management, on-the-fly compression, SSL offload and pre-fetching technologies. This presentation will demo Amazon's new announced dynamic content service on Amazon's CloudFront CDN service.
PRESENTATION: Carrier-Grade CDN With Integrated Content Management
Nowadays, telcos are requested to deliver media content with a higher quality of experience and operate with greater flexibility so they can monetize content. This presentation will show how HP's SpeedVideo CDN technology allows telcos to deliver media and leverage content management to improve their quality of service without impacting their CAPEX. Hear about customers’ deployment of the solution and how they are getting carrier grade results.
Nigel Upton, Director of Innovation, Communication and Media Solutions, Hewlett-PackardAndrea Fabrizi, CDN Solution Manager, Hewlett-Packard
PRESENTATION: How Pacnet Is Accelerating Content Delivery in Asia
Asia hosts one of the fastest growing Internet populations in the world, and one that is consuming and producing an increasing amount of digital content. This presentation will discuss the key trends in this market and share Pacnet's strategy to accelerate content delivery across this diverse region through deployment of CDN technology. They will also focus on the need for a true OpenCDN federation in which members operate in the geographies in which they are strong and can rely on partners with similar strengths in other regions to offer a powerful and consistent global service to customers.
PRESENTATION: Why a Managed-CDN Offering was Compelling for Bell Canada
Carriers, OTT providers, network operators and even large enterprises are increasingly interested in offering their own CDN and other value-added services. For many, the reduction of costs, expansion of service offerings, and generation of additional revenue streams are compelling value propositions. Gain invaluable insight from Bell Canada and their solution provider Limelight Networks on the challenges of entering the CDN market, best practices on doing so successfully, and why a Managed-CDN approach may be best for you.
Simon Drinkwater, Senior Director, Strategic Alliances, Limelight DeployRobert Kevork, Associate Director, Marketing, Content Delivery Network, Bell Canada
PRESENTATION: How Cox Deployed Live and On-Demand Video For Their TV Connect App
With its TV Connect initiative for delivering live programs and On Demand titles via Apple devices, Cox needed a content delivery platform architected to meet its performance, scalability, manageability, and TCO needs. This presentation will focus on the key attributes Cox looked for in CDN technology to meet their needs for cost, quality and scale.
PRESENTATION: CDN and Over-The-Top Traffic Data
In one of the largest studies of its kind, DeepField Networks will report on growth in CDN traffic, over-the-top services and other sources of consumer video across multiple providers. Data will be presented from a study of a hundred providers around the world as well as their recent work analyzing traffic patterns across several million subscribers in North America. This presentation explores seismic, ongoing shifts in Internet traffic demands and underlying network architecture as well as a discussion of evolving provider peering and CDN strategies.
PRESENTATION: The Impact of Video Quality on Monetization
When it comes to video on the web, delivering a quality experience is what drives customers and brings them back. This presentation will discuss some of the ways content owners can maximize their monetization strategy by ensuring a high quality video experience. Learn about the impact of switching from RTMP to HTTP, offering multi-platform adaptive bitrate streaming, multi-device targeting and how to drive a quality user experience by leveraging real-time analytics with measurable performance data.
PRESENTATION: Utilizing a Converged Operator CDN Platform for Next Generation Video-on-Demand
This presentation will look at how one cable company utilized a single operator CDN platform to deliver their VOD library to their own IP-enabled set top boxes, as well as extend that content to other IP devices including, PCs, game consoles, tablets, and smart phones, both on and off their network. The presentation will cover the way network operators and MSOs think about delivering video to their subscribers and how a managed CDN platform can also be utilized to better manage the experience for traditional over-the-top (OTT) video services.
Frank Childs, Director of Product Marketing, Networks Division, Akamai
PRESENTATION: Federation Amongst Operator Based CDNs
This presentation talks about how EdgeCast, in partnership with other Operator CDNs, is exchanging commercial traffic in the first full production CDN Federation. Learn how this federation is empowering independent CDN operators to interconnect and buy/sell CDN capacity from one another. Hear how the federation technology allows CDN operators to interconnect and independently establish their own transfer pricing between networks.