Prior to co-founding EdgeCast, James was VP of business development for Talisma, an enterprise software vendor. James joined Talisma as a result of the acquisition of his company, KnowledgeBase, where he was president & COO. Prior to KnowledgeBase, James successfully led web hosting company Virtualis through start-up, growth, acquisition, and a merger/integration. He was then COO of the web hosting division of Allegiance Telecom (Nasdaq: ALGX), the communications concern that acquired Virtualis. While at Allegiance, James managed the integration of Virtualis as well as other ISP acquisitions into one centralized hosting network eventually re-branded as Hosting.com. James has a deep consumer marketing background having spent his early career in brand management at Mattel, where he was brand manager for Hot Wheels and responsible for more than $150 million in sales.